Surviving Survival Mode: 

A webinar about protecting and growing your B2B brand during COVID with a panel of foodservice experts.

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ABOUT THE WEBINAR

In this 43-minute webinar, you’ll hear directly from 4 brand experts about protecting your B2B brand during the COVID crisis, how to communicate effectively to your customers, and how to position your company for success when things go back to "normal." 

WHAT YOU'LL LEARN

• How to position communicate your message around transitioning, opening and growing

• How to leverage your current brand for success

• How to evolve your brand in the new environment

• How to pitch stories to the media

• How to stand out creatively

• How to prepare to communicate better digitally

WHO WILL BENEFIT

• Manufacturers

• B2B companies

• Foodservice companies

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PANELIST: DEB LIBRANDI

Deb is the owner of Librandi Group, a brand strategy and storytelling firm that helps clients engage with audiences and stand apart from their competitors. Deb has 20 years experience working with both B2B and B2C brands globally and locally.

LinkedIn
Facebook

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PANELIST: RANDY HANO

Randy is the president and publisher of Foodservice Equipment Reports Media, a 25-year-old media and content-creation company in the foodservice industry. Randy has over 30 years in direct-to-consumer and B2B media experience with digital and print media companies.

LinkedIn
Facebook

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PANELIST: ERIK KOENIG

Erik is VP of Brand & Communications for Parts Town / Heritage Parts. He contributes to the evolution of the Parts Town story through unique customer-focused content and is working to expand the meaning of parts distribution.

LinkedIn
Facebook

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PANELIST: DAVE MCQUAID

Dave is VP of Creative & Digital at VantagePoint Marketing. He has 30 years experience in branding and advertising with companies such as BMW, Michelin, Denny's and McDonald's. Dave's teams have received over 400 awards for their creative work.  

LinkedIn
Facebook

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VantagePoint Marketing is a full-service B2B marketing agency, offering marketing, advertising, branding, digital and public relations services to clients across the country.

80 Villa Road   |   Greenville, SC   |   29615   |   864.331.1240